When does the campaign start, how does it start, how does it continue, how does it manifest itself and what does it all cost, in time and cash…?
It doesn’t matter how good the new project is if no-one out there knows about it. And that is not going to happen just by opening the doors.
PR does not have to cost the earth, but it can if the initial choices are incorrect…
A hotel consultant or restaurant consultant can make the right introductions, draw up a short-list and assist with the appointment.